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Everybody says it: Traditional advertising and marketing rules of the past, are well, of the past!

We're now stuck in a thick, unclear, and quickly changing fog where social networking/media and microblogging are taking the place of the tried and true traditional vehicles of television and print; in a world where up is down, impressions are pay per click, and what's more, and troubling, where our brand/ professional viability is at risk should we not adapt.

It is the aim of this blog to venture deep into both traditional and new media marketing vehicles + models, and to take away, for both you and me, a clearer direction in this new, inextricable, game.
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